Friday, August 19, 2011

The little booth that could

Here she is. Our little booth. She's a beaut, right? After our crazy-hectic-running-around-getting our-shiz-ready-for-the-show-week we were ready to show off our booth in all of her glory. We called her Booth #1929 (only because that was our registered number in the show catalog, but that's besides the point). We birthed a really cute booth that we were really proud of.







Here is a smattering of our new cards. They're making their way to our etsy site, so be on the lookout for them! They are being added daily and should all be posted by next week.






So we had this fun idea for figuring out which cards the buyers were liking. We had about 20 different little jars to put beside our cards and whichever jar was the full of jelly beans at the end of the show, the buyers would get a discount on that card. Well, we learned a few things during this show:

1. Be sure to take into account the extra room the jars will take up on the shelf when planning out the booth. We had to take about 15 of the jars down because we didn't have the room for all of our cards! This led to buyers not being able to vote for a certain card they liked. Oops.

2. Buyers like to look and not participate in silly voting games. We thought it would be fun and interactive, but it turned out to be a bit of a flop. We got some people to vote, (thanks voters) but in the end, it wasn't as many as we had hoped. We weren't really worried about it though. Jen and I basically ate all the left over jellybeans anyway.

common, look how cute those jars are!


We had to take a picture of our orange ends! They look good, right?



Thing #3 we learned about tradeshows: People love free stuff. (we knew this already having a background in advertising) but we didn't realize how powerful a bowl full of jelly beans can be. People were making a B-line to our jelly beans and they weren't even a) buyers b)interested in our cards c) were buyers, but did not sell stationery. We were totally glad to give them away, though. Jen's dad bought us 3 huge jars at Costco and we needed to get rid of them. Especially since we were eating jelly beans for breakfast, lunch and our afternoon snack.


We also gave away jelly beans in little SWAG bags. Those were a hit!




Here were our business cards and catalogs stacked next to each other. We had a few comments about our cards looking like coasters. Maybe b/c they were in a stack?



Our catalog was letterpressed as well. We were so happy when people complimented us for our unique catalog.


....And this was us after the show. Ready to have a drink and relax and start thinking about the next gift show we are going to do.



1 comment: