So, we're plugging our little hands and minds away getting ready for our first show at the San Francisco International Gift Fair in a few weeks. You'll remember when we first got bitten by the trade show bug in May, only then we weren't showing, just ogling. Well, the time is almost here for us to become official trade show exhibitionists—just me and Lis, wearing nothing but our hearts on our sleeves and a pretty paper line to cover our vulnerable designer bits. Hope they like what they see!In the midst of printing samples and catalogs and making crucial decisions on our booth decor that will clearly make or break our little company's future, we're getting ready to send out some mailers that will surely bring the crowds flocking to our little booth #1929 at the Moscone Center.
We wanted something that would stand out from other mailers, so of course we went balls-to-the-wall with our letterpressed Farewell pattern in our signature orange. This design will be the same cover to our catalog (more on those soon), an idea that stems from both a strong integrated marketing strategy and a skimptastic mailer budget. We flat-printed the show details and invited people to stop by and say hi, then stitched the printouts to our letterpressed orange backings. Sure, we would have liked to have letterpressed the whole thing, but you gotta know your limits, right?
It's a little scary and a lot exciting to put ourselves out there like this. Hopefully, lots of people will check the "yes" box and come over to check out our new work. Speaking of, there will be lots of that to show you guys soon, too. Stay tuned!} jp-c
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